A few years ago, the Internet was largely a text medium. Yes, there were some audio and video recordings available, but go back to 2001 or 2002 and it was very rare. Now sites like iTunes and YouTube have exploded, adding to the many kinds of content that you can produce for your online business. But its not just about text, audio and video ” there are so many things you can do in each medium to reach your target audience.

Here are some ideas for using content to reach your market:

1.) Article Marketing: Write professional articles, publish them to major directories, and link back to your website.

2.) Blogging: Add your own to your website, and post to others as a guest.

Checklists: Produce your own checklist or flowcharts to teach others your methods ” give them as a free download.

4.) Special Reports: Write a short, no-fluff report about your target niche.

Full Guide: Offer a large amount of helpful content, or a series of articles that can genuinely help your subscribers.

Podcasting: Publish a podcast to popular directories to educate and intrigue listeners.

Tele-seminars: Publish phone calls, or online seminars and allow users to interact with the conversation.

Screen Capture Video: Illustrate how to use a website, software or how to do just about anything on a computer screen.

Live Person Video: Record a process, yourself or an entertaining piece that your viewers will want to share with others.

Although the mediums of information easily consumed on the Internet have changed, the use of the Internet as an information source has remained throughout the years and will continue long into future. Grab your prospects attention by answering their questions, helping them solve their problems and even keep them entertained with your high quality content.