In Appearing Professional 2

Posted on April 9, 2009 @ 4:14 am
by Ian Kleine

Be ready and be prepared for your show. Do this so you would not hassle yourself, hassle your help, and hassle others as well. Running around panicking because you were unable to do this or do that would be quite an embarrassment for your part, and would make a lasting bad impression to both the people around you and your customers as well.

The day before, arrange and prepare everything you will need; from literature, booth supplies, your products, your clothes, rations and all those other essential items.

Before the start of the actual show, most fairs already open their doors to registered presenters. Take this time to set your booth up. Time is money (and definitely gold). The time needed for you to set up instead of presenting your product is wasted. Plus, customers certainly do not want to see you still setting up. It is a very messy and cumbersome job, so be prepared and arrive early to set up.

Be considerate and respectful to both your prospective clients and other crafters as well. Socializing and talking to one another will ease out boredom and the monotone of the situation. However, if the crafter has a customer or seems busy at the moment, don’t go out of your way to disturb them. It would make you look like you were harassing them.

Also, when the show has started, don’t start to realize important stuff had gone missing causing you to delay your booth, or worse, ask other people for extra stuff and the like for like.

On selecting your wardrobe, dress neatly and for the situation. You are trying to look like a professional, and darn better, you should be one. If ever suits and formal wear doesn’t apply for you, wear specific, brand-name suits (brand name meaning your own) to further advertising. Have your name in your aprons if you are doing a demo, or at least if you want something casual, do wear a t-shirt with your “company” name.

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