Did you know the human heart of hearts (the mind) thinks in pictures? Try it for yourself, think of the phrase now for example targeted web traffic, what do you think of?

Maybe a picture of the last website you visited with an article on getting a heap more visitors, or maybe you see a picture of your empty clickbank account that you know might only get filled once you get a heap of visitors.

The point is you do not think of a word or phrase as “text” but instead you see an image of your interpretation of that word or phrase in your head.

In many respects the human mind is like a dvd player than can play videos on demand. [youtube:ed3qwsigxRc;[link:Video Marketing Example];http://www.youtube.com/watch?v=ed3qwsigxRc&feature=related] Doesn’t it then make sense to produce content that will resonate better with your visitors? Pictures and better still videos do just that.

A picture, or a video is usually one of the first thing a human eye will look at when opening a webpage, and even more so if the image is of a human face. Try it yourself. Open a page on the internet containing text and a picture or a video and “watch” where you look yourself.

Entire sites have been setup,thousands of them in fact dedicated to sharing video and images and they are some of the most web traffic any websites get on the internet. Why? People really love watching videos and looking at pictures.

Isn’t it time you started making a major focus on video for your websites?

Now any video you create should offer very relevant and practical any useful information to your audience, and should be targeted to their needs. If you just “self promote”, then you are likely to be disappointed with the results. Remember people love watching Channel WIIFM (What’s In It For Me) !

A video can be an incredibly powerful word of mouth “vote” because it can give the visitor the “proof” that the product works, as well as demonstrating useful information relating to the product.

Just take a look at TV advertising if you are ever stuck for ideas on video concepts. With the price of advertising on TV, you can bet that the concepts you see in an ad are tested and proven winners (guaranteed to “convert” as many of their targeted watchers as possible).

For example, many TV advertisements cover similar themes listed below.

1. Identify the problem in the viewers mind.

2. “Offer” a fix to the problem.

3. Introduce other people who endorse the product (testimonials).

4. Introduce special price.

5. Introduce scarcity (available for a limited time, etc).

6. Introduce a few bonus items (2 for the price of 1, order in next 15 minutes to get a fantastic bonus, etc).

It should be no surprise if you look at the list above to come to the conclusion that many internet marketing launches follow the EXACT same model. I am hoping that if you now realize this, it may get you to spend a little more time researching the product before “buying the One Time Offer”. Because you know this information you can not get “sucked in” to the buying process.

I would recommend that if you are trying to “sell” in your video that you cover a similar format using the AIDA formula. AIDA stands for Attention, Interest, Desire, Action.

So the introductory part of the video should resonate with your prospect just by seeing it, so a grabby headline or something to get to the heart of the problem straight away is a good start.

Once you have their initial Attention you have to convert this into genuine Interest. How is your service going to really benefit your prospect? Will it enhance their life? Remember prospects buy on Benefits (what it’s going to do for them) and not Features, so target Benefits here.

Ok, Attention and Benefits are resolved, it’s now the time to move them to desire the product.. Badly! This is Desire, Make the offer irresistible. Perhaps some cool extra bonuses, you really want to make it a “no brainer” for them to buy. An iron clad guarantee is also good here.

Finally, the last but by no means least step is Action. You can build up Attention, Interest, and Desire, but your clickbank account balance is not going to move up until you get them to take Action.

Actually ask your prospect to buy, or leave their email, or visit the website, or whatever you are attempting to get them to do. Be specific and tell them exactly what you want them to do. This step is something many marketers leave out, so make sure you not forget to add this.

Be sure that your video promotion items focuses on the benefits your prospect will receive. Just create the video from a prospects point of view and address the problems, interests, desires, and of course the solution and you will be almost guaranteed to get a fantastic response from your video.